Development Prospect of China's Candy Industry in 2025
Published Time:
2025-06-11
Market Size Growth: The leisure snack market continues to grow, providing ample space for candy. Improvements in residents' consumption levels and optimization of consumption structures are driving demand for candy in multiple areas. The market size in 2024 is approximately 93 billion yuan, and it is expected to continue expanding in the future. Changes in Consumer Demand: With rising consumer health awareness, low-sugar, sugar-free, and functional candies are favored. For example, the market size of functional candies in China will exceed 500 billion yuan in 2025. At the same time, adults' demand for high-end, handmade, and creative candies is increasing, with classic fruity and floral flavors being popular, and compound and health-promoting flavors becoming new favorites.
The outlook for China's candy industry in 2025 is relatively optimistic, with several positive aspects:
Market Size Growth: The continued growth of the leisure snack market provides ample space for candy. Improved consumer spending levels and optimized consumption structures are driving demand for candy across multiple sectors. The market size in 2024 was approximately 93 billion yuan, and it is expected to continue expanding in the future.
Changes in Consumer Demand: With rising consumer health awareness, low-sugar, sugar-free, and functional candies are gaining popularity. For example, the market size of functional candies in China in 2025 is expected to exceed 50 billion yuan. Simultaneously, adults are increasingly demanding high-end, handmade, and creative candies. Classic fruity and floral flavors are popular, while compound flavors and health-oriented candies are becoming new favorites.
Product Innovation and Upgrades: The widespread adoption of automation and intelligence is improving production efficiency and product quality while reducing costs. Companies are increasing R&D investment, and product forms are constantly innovating, such as singing lollipops. More customized products and services will also emerge.
Expansion of Marketing Models: The development of the "Internet + Candy" industry is bringing new sales and marketing opportunities through online channels and e-commerce platforms. Models such as live streaming sales and social media marketing will see increased application.
Next
Contact Us
Tel:+86-0768-6665125
Email:451053253@qq.com
Address: Mid-section of Qiaolin Xingxing Road, Anpu Town, Chao'an District, Chaozhou City
Mobile Terminal
Webpage (c) Guangdong Hongyuan Food Co., Ltd.